Evolution Gaming-Ladbrokes Partnership Comes to Fruition

Based on an agreement closed between the two companies, live dealer gaming specialist Evolution Gaming will soon go live with a new dedicated Live Casino area for UK bookmaker Ladbrokes.

The Ladbrokes Live Casino will be exclusively available to Ladbrokes’ customers, who will be able to enjoy three Ladbrokes Live Blackjack tables, two of which will operate 24 hours a day, 7 days a week, while the third will be available 12 hours every day.

Commenting on the deal, Richard Poole, head of casino & games at Ladbrokes eGaming, said: “The dedicated area that the Evolution team has created for us at their studios is a really strong and effective way to present our new brand identity online. Consistent branding across our retail estate and online services is key for us. We want to offer a complete brand experience for customers and create maximum loyalty across all channels. Fully branded dedicated environments online are central to that strategy.”

It was added by Sebastian Johannisson, Evolution’s head of account management: “Ladbrokes is a name synonymous with betting and gaming, and we are delighted that Ladbrokes is extending its online presence with a fully branded Live Casino that will be instantly recognisable to their customers. We are confident that dedicated tables and environments add real value for our licensees. That&s why we&ve seen such a phenomenal take-up of these branded areas by Evolution licensees in 2012, which has far outstripped the number of dedicated tables and environments we introduced in 2011.”